AIRIA, under its Knowledge Series - Rubber & Beyond, organized a webinar on 4 November 2026 on the topic, "Overview on International Standards for Applicability & Advantage", featuring Mr. Narender Kumar Sharma, National Sales Head - System Certification, Intertek. The session highlighted the significance of international standards and certifications in strengthening the competitiveness of Indian rubber manufacturers in global markets.

The webinar provided insights into key management and industry specific standards, including ISO 9001, ISO 14001, ISO 45001, ISO 50001 and IATF 16949, along with emerging sustainability frameworks such as CBAM, EUDR and ISCC. He emphasized how appropriate certifications can help manufacturers enhance product quality, improve operational efficiency, reduce business risks and meet international buyer requirements. The discussion also addressed the compliance challenges faced by MSMEs, particularly in relation to sustainability requirements and carbon credit management. The webinar concluded with an interactive Q&A session.