The company's first product, launched from its facility near the Rubber Producers' Society (RPS) at Kurumkanni in Kanjirappally, is a range of grow bags made using rubber sheets sourced from farmers who are shareholders of the company. Branded Maya Growbags, the product will be positioned as an eco-friendly alternative, with plans under way to distribute it through the three-tier panchayat network.

In a major boost to the rubber growers in Kerala, the first phase of Rubber Industrial Complex will commence operations at Velloor here on Wednesday. The complex is part of the ambitious Kerala Rubber Ltd (KRL) project to produce rubber-based value-added products.