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Feb 18, 2026
 
India plans FTA-linked strategy to reposition 'Brand India'
 

The recent conclusion of the India-European Union (EU) Free Trade Agreement (FTA) represents a watershed moment in India's global economic engagement, one that extends far beyond tariff concessions to signal a new era of strategic partnership, innovation, sustainability, and competitiveness.

The India-EU FTA is a comprehensive economic pact that eliminates tariffs on over 90% of traded goods, including textiles and engineering products. Beyond duty cuts, it harmonizes technical standards and investment rules. This will integrate Indian manufacturing into the European supply chain on equal terms with competitors like Vietnam and Bangladesh. Crucially, this agreement diversifies India's export portfolio at a time when traditional markets like the US remain constrained by high MFN (Most Favoured Nation) tariffs and trade volatility.

The deal positions India at the centre of a trade corridor that connects it with one of the world's most advanced and integrated markets. The accounts for approximately 25% of global GDP. The FTA reflects mutual ambition to deepen economic ties across goods, services, investment, digital trade and regulatory cooperation. For Indian industries, especially textiles, apparel and non-leather footwear, the FTA converts a long standing tariff disadvantage into a powerful market-access opportunity. The reduction of EU duties on garments and made-ups, currently as high as 12% will fall sharply across most tariff lines, that covers more than 90% of India's export value over the implementation period. In effect, this narrows the price gap versus competitors like Bangladesh and Vietnam, who have long enjoyed zero duty access.

Looking ahead, the India-EU FTA positions Indian firms to scale exports, deepen joint ventures, embed sustainability into supply chains, and move steadily up the value curve, whether in fashion and textiles or in sophisticated industrial engineering.

It is not merely a trade agreement. It is a long term platform for India's global economic leadership.

 
 
 
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