BKT now plans to wheel into the highly competitive consumer segment, besides strengthening its presence in India. Says Rajiv Poddar, joint managing director, BKT, "Our vision was to be a one-stop solution provider for everything off-road for our partners. Now, we are expanding that vision to include the on-road space as well." Poddar says commercial production for on-road tyres will begin in 2026. He says the company has earmarked an investment of ₹3,500 crore over the next three years. "Our investments are going into all our three verticals off-road, on-road, and carbon black." According to analysts, carbon black accounts for a good chunk of tyre manufacturing cost, so the backward linkage gives BKT good leverage.