This launch follows a series of CEAT's innovations, including CALM technology, ZR-rated tyres, and Run-Flat tyres, reinforcing the company's commitment to delivering cutting-edge mobility solutions, it said. "Designed for the urban consumer; 25-45 year-olds, who see sustainability not only as a responsibility but also as a lifestyle and status choice, SecuraDrive CIRCL represents a seamless blend of eco-consciousness, safety, and world class performance", the company said.

Developed at the company's global R&D hub in Halol, CIRCL is available in two variants with 50% and 90% sustainable content - making it the highest sustainable content passenger car tyre ever launched after road testing. Arnab Banerjee, MD & CEO, CEAT Ltd., said: "SecuraDrive CIRCL is a breakthrough that demonstrates how India can set new benchmarks in sustainable mobility". "By achieving 90% sustainable content in a fully road ready tyre, CEAT is redefining performance and eco innovation, while reinforcing our journey to become a premium, future ready brand. Sustainability is no longer a choice but a responsibility. This launch reaffirms our vision of leading the transition to greener mobility", he added.