European buyers have started insisting that the coffee shipped by Indian exporters from July 1 to be compliant with the European Union Deforestation Regulation (EUDR) norms. The buyers' stance to import EUDR compliant coffees at least six months ahead of the enforcement of proposed EUDR norms, which are set to come into effect from Dec 30, 2025, may pose challenges to the Indian coffee shipments especially the robustas as a major section of the growers and exporters are yet to gear up to comply to the proposed norms. The EUDR is aimed at curbing the imports of certain products from deforested areas. It mandates that companies exporting commodities such as coffee and cocoa, among others, along with their derived products to the European Union markets, must conduct thorough deforestation analysis, detailed risk assessment and risk mitigation to ensure that these goods are not sourced from deforested areas since December 31, 2020. The proposed EUDR emphasizes the importance of complying with laws related to environmental and social aspects with the sustainability principles embedded in them.