Balkrishna Industries Ltd. has launched BKT Network, a digital platform that will provide technical training, customer testimonials and other content.

The network will provide a "direct link with users, partners and distributors", according to BKT officials.

"The need to reduce the distances dictated by the current (pandemic) situation has never been so relevant", says BKT Chairman Arvind Poddar. "We want to remain in contact with everyone".

"We have structured the initiative to provide specific product training, which is essential for everyone, given that a tire's technology influences its performance", notes Jennifer Rauch, digital marketing specialist at BKT Europe. "There will then be digital marketing, training sessions.... as well as all the news regarding the BKT universe".